Por qué el color (y el estilo) son importantes en el lugar de trabajo
La forma en que nos presentamos en el lugar de trabajo puede alterar la forma en que las personas ven nuestras marcas personales y de la empresa.
Los colores correctos nos hacen sentir positivos sobre nosotros mismos
En un momento en que el lugar de trabajo es cada vez más competitivo, muchos profesionales ya no quieren parecer normales y anónimos. Deben dejar su huella en el lugar de trabajo y quieren estar seguros de lo que les conviene para mostrar su propia marca personal auténtica. Dado que nos decidimos por alguien dentro de los primeros segundos de conocerlos, se deduce que solo nuestras primeras impresiones pueden alterar las relaciones futuras entre el cliente y el proveedor de servicios, el jefe y el empleado, o los colegas. Sin embargo, ¡nunca es demasiado tarde para cambiar!
Entonces, ¿pueden los colores y estilos que usas realmente ayudarte a lograr más en el trabajo? Nos guste o no, la forma en que nos presentamos en el lugar de trabajo puede alterar la forma en que las personas ven nuestras marcas personales y de empresa. De hecho, saber cómo colocar un armario corporativo de cápsulas en los colores y estilos que mejor se adapten a su pigmento de la piel, la forma del cuerpo y la personalidad podría ser clave para su éxito.
Employers realise the importance of building loyalty and employee confidence, but also need to ensure their employees fit in well with the company brand. Your brand exists through the people who deliver it. Employers are increasingly understanding that employee confidence is key; as is enabling individual personalities to shine through, as long as they are congruent with the company product, brand or service. Managers should, for example, be exuding authority but also be approachable. Employees should be seeking to be professional and memorable for the right reasons.
We know that colour is influential. Research participants who wore red in one study reported feeling more physically attractive, which is interesting because primary red is the only colour that suits absolutely everyone. In a study published in the Journal of Experimental Social Psychology, subjects who donned white coats which they thought belonged to doctors did better on tests than those who wore casual clothes, or those who thought the coats belonged to artists.
So how do we know which colours truly suit us? Colours are compared with the pigments that sit underneath our skin to determine which colours of clothing and accessories lift the face, and which ones are more unflattering. Colours fall naturally into four groups and we give these the names of the four seasons. Each season represents one quarter of the colours in the universe and this is the colour palette which will suit you and with which you can build a wardrobe to always make you look radiant and healthy. Autumn skin palettes suit rich, warm earthy colours while Springs suit warm, bright clear colours. Winter skin palettes look gorgeous in deep, vivid cool colours and Summers suit cool watercolours.
The right colours make us feel positive about ourselves and give us a healthy and vibrant appearance meaning that associates are more likely to buy into our confidence and leadership qualities which gives us a competitive edge. The wrong colours can make us look drained and typecast and can alter our moods negatively which affects the way we behave and the impression we give to everyone around us.
Workplace attire has changed. In the past, we were always told to stay away from bright colours, patterns and prints at work, for the risk of it looking too unprofessional and showy! Now, we are blessed with a more accepting workplace where we are venturing away from a sensible black, blue, white and grey ‘uniform’ and opting for smart designs and splashes of colour paired with gorgeous neutrals. Furthermore, if you look like you take care of yourself and have thought about your appearance, you are more likely to win new business, do well in presentations and build successful work relationships.
The truth is, it is harder these days to get a job and progress in your career. We are needing to work harder and smarter, and part of that is by standing out in a positive way and being noticed for all the right reasons. When we liaise, present, network and manage, we need to look and feel good.
Top Tips for Making the Right Impression at Work
- Wear clothes that fit you. Very baggy shirts and oversized jackets may look slouchy and un-kempt. In the same way, tight fitting dresses, skirts and shirts could give your colleagues and clients the wrong impression.
- Get to know your red. Red is powerful in the workplace as long as you are wearing the right red for your skin pigment. For example, if you are a Winter, opt for deep burgundy and blue based reds. If you are a Summer, try Cherry red variations. Autumns are best in fiery brick reds and Springs in bright and warm Geranium reds. Alternatively keep it subtle with just one item of red, like a bold red lipstick, or a scarf or tie for a man.
- Pair bold shirts or blouses with neutral jackets or vice versa. Work clothes don’t have to be boring, but you don’t want to dazzle and distract with a rainbow of colours. One impact colour and two neutrals are a good rule of thumb. Add an extra colour with your blouse, belt, scarf, bag or shoes to make your outfit ‘pop’, it will make you more memorable to everyone you meet.
- Quality speaks loudly, so pay attention to getting good quality shirts, blouses, jackets, accessories etc. for work. That extra investment will send the message that you are worth it!
- Accessorise! A silk scarf will soften an otherwise harsh tailored suit, or layering necklaces could give an edge to your outfit dependent on your ideal style.
- Know your audience – wear something that suits the job and the atmosphere. For example, if you’re meeting with a fashion editor, what you wear is going to be different compared with if you’re meeting with an investor.
- Wearing uncomfortable shoes will make you walk in an odd way so wear something you can move happily around in.
BIO: Helen Venables se sintió tan inspirada después de haber analizado sus propios colores que ella misma se convirtió en estilista. Subiendo las filas en primer lugar como Directora de Franquicias, en 2012 Helen se convirtió en Directora General de House of Color. www.houseofcolour.co.uk